Mahindra has launched the updated 2025 Thar with an attractive starting price that makes India’s favorite off-roader more accessible than ever before.
The new Mahindra Thar rolled out on October 3, 2025, bringing fresh updates and a pleasant surprise for buyers – a significantly lower entry price. Starting at just ₹9.99 lakh (ex-showroom), the updated three-door SUV now costs ₹1.36 lakh less than its predecessor, which was priced between ₹11.35 lakh and ₹17.60 lakh.
What Makes the New Mahindra Thar Special?
The 2025 edition retains everything enthusiasts love about the Thar while adding contemporary touches.
The new Mahindra Thar features refreshed LED headlights with distinctive daytime running lamps, redesigned bumpers, an updated grille, and new alloy wheel designs that give it a modern, aggressive stance.
Under the hood, buyers can choose from three proven powertrains. The 1.5-litre turbocharged diesel engine produces 119 bhp, perfect for those seeking fuel efficiency.
Adventure seekers wanting more grunt can opt for either the 2.0-litre turbo petrol delivering 152 bhp or the robust 2.2-litre diesel churning out 132 bhp.
Each engine pairs with either a six-speed manual or six-speed automatic transmission, offering flexibility for different driving preferences.
Safety Features as Standard
Safety hasn’t been compromised despite the aggressive pricing. The new Mahindra Thar comes equipped with dual airbags, ABS with EBD, and electronic stability program (ESP) as standard across all variants.
Off-road enthusiasts will appreciate the hill descent control system, while practical features like reverse parking sensors, seat belt reminders, and speed alert systems ensure peace of mind. The signature roll cage remains a standard fitment, staying true to the Thar’s adventurous DNA.
Competitive Positioning
With prices now ranging from ₹9.99 lakh to ₹16.99 lakh, the new Mahindra Thar directly challenges competitors like the Maruti Suzuki Jimny and Force Gurkha in the affordable off-roader segment.
The pricing strategy appears designed to attract first-time SUV buyers who’ve been eyeing the Thar but found it slightly out of reach.
Why This Launch Matters
This aggressive pricing makes the new Mahindra Thar one of the most value-packed offerings in its segment. Mahindra has essentially delivered more features and a fresher look while reducing the financial barrier to entry. For adventure enthusiasts and lifestyle buyers, there hasn’t been a better time to own the iconic Thar.
The new Mahindra Thar bookings are now open at Mahindra dealerships across India, with deliveries expected to commence shortly. This move reinforces Mahindra’s commitment to making capable off-roaders accessible to a broader Indian audience.
Note: All prices mentioned are ex-showroom and may vary by location.
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Ranjit Kumar Mishra is an automobile news writer passionate about cars, bikes, and the ever-evolving world of mobility. With a keen eye for innovation and trends, he delivers insightful, reader-friendly articles on the latest launches, reviews, and industry updates, helping enthusiasts stay informed about the fast-paced automotive world.